Website Marketing
Coastal Web Marketing has years of combined experience integrating online visibility methods to solidify upward growth for our clients by successfully creating, implementing and maintaining website Internet marketing strategies.
Since all online marketing campaigns differ in terms of keyword competition, we create a custom campaign for each of our clients. We often rely on our experience and ingenuity to effectively surpass your keyword competition.
Website positioning or Search Engine Optimization (SEO) is the process of modifying elements of a website to achieve optimal rankings within search engines for specifically selected keywords and search phrases. There is no "one" element of Search Engine Optimization (website positioning) independently that really makes a website rank higher, but rather the combined effort of many elements working together to improve how a website is positioned on the search engines in order to get your target market directly to your website. Obviously, good website positioning is going to increase your website traffic, online lead generation and/or sales. Complete Online Marketing Solutions utilizes various tools and ethical techniques that abide by search engine guidelines. This process is complex and time intensive but leads to better search engine rankings and dominant positions within search results. Our professional SEO team will carefully create an effective "virtual road map" for your website by evaluating search terms that are relevant to your business. We ensuring the proper elements are in place within your website to give you the best possible chance of achieving good web site positioning on search engines.
Pay Per Click ManagementPay per click advertising can be part an effective Internet strategy that allows advertisers to get instant visibility for their web site. Our PPC Bid Management systems ensure our clients online advertising dollars are allocated properly. Currently we run bid campaigns on Yahoo and Google for our clients, which accounts for approximately 90% of searches. Our pay per click bid management consists of the creation and implementation of custom advertisements for selected keywords and search phrases that are relevant for your website to be found. These advertisements are then fed to users when the keywords or search phrases you have selected are typed into various search engines. Upon the user clicking on your pay per click advertisement, you will pay a fee, for that click directly to either Yahoo or Google. The fees for each click vary per keyword. We create an effective pay per click campaign for your business and ensure it is maintained on a daily basis. Monthly reporting is provided for ROI analysis


